The Challenge

The founders of Codamusic approached us with a very early MVP.

There was no branding. No style guide. No identity.

Just a rough idea and basic functionality.

Their goal?

To create a hybrid between Spotify and Instagram — a music streaming app that also brought fans much closer to the artists they love.

We had just 4 months to turn that vision into a production-ready prototype.

The Vision

The product needed to feel instantly familiar. Most users already know how to use Spotify and Instagram — so our challenge was to create:

• A frictionless experience
• With an emotional brand identity
• That looked and felt like home — but still stood out

We also had to design that private membership model, similar to OnlyFans:

Users/fans could subscribe to artists and gain access to exclusive private content and a direct line to their world.